The government-backed sponsors of The Jeremy Kyle Show have cancelled their £500,000-a-year deal over concerns about its content.
Ufi, which runs the Learndirect adult learning service, said continuing the deal would not "protect and enhance" its reputation.
A judge branded the ITV1 show "a form of human bear-baiting" after a guest was sentenced for head-butting another.
The show has also denied that an alcoholic guest was plied with lager.