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 Sponsors cancel Jeremy Kyle deal

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PostSubject: Sponsors cancel Jeremy Kyle deal   Mon Mar 24, 2008 8:41 am

The government-backed sponsors of The Jeremy Kyle Show have cancelled their 500,000-a-year deal over concerns about its content.
Ufi, which runs the Learndirect adult learning service, said continuing the deal would not "protect and enhance" its reputation.

A judge branded the ITV1 show "a form of human bear-baiting" after a guest was sentenced for head-butting another.

The show has also denied that an alcoholic guest was plied with lager.
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